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Valentine’s Day: The Season of Pink
Trends
14th February 2025
From roses to heart-shaped chocolates, pink dominates Valentine’s Day, and it’s big business!
Did you know?
- 64% of consumers link pink to love and romance.
- Sales of pink-themed products jump 22% before Valentine’s Day.
- Pink desserts and drinks see a 30% boost in demand.
To meet your consumers where they’re at, we’re introducing our natural pink colour solution—made from Purple Sweet Potato (Ipomoea batatas)!
This vibrant, clean-label ingredient brings stunning pink hues to your creations while meeting consumer demand for natural alternatives. It works beautifully in drinks, desserts, and dairy, and its heat resistance and pH sensitivity allow for colour adjustments from soft pinks to deep magentas.
Contact
Get in touch at info@nactarome.com to learn more about how we can support your colour development projects or have a look through our website for our other product offerings.