The savoury food arena is no different from the sweet one in terms of trends shaping innovation and product consumption, particularly in a pandemic-stricken world. Plant-based is definitely the strongest market driver, with daily meat consumption falling by 17% in less than a decade in countries such as the UK [Source: Plantbasednews.com], and the alternative protein market up 49% in two years in EU (Smart Protein project report) with consumption growing at record levels across Europe.
Increasing product varieties, along with a growing demand for better-for-you products, including low-salt, low-fat, allergen-free, GMO-free, additive-free, are but two of the dominant trends within the savoury arena.
The pandemic, particularly with the 2020 lockdown, has fuelled the demand for at home ethnic, culinary, unique, and chef-style experiences, with authentic, provenanced and regional ingredients hitting the prepared meals and the meal-kits category.